This course is included in the CE Membership.

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Episode 97

Ethical Marketing Strategies for Christian Counselors

1. Content Description

Marketing a counseling practice is more than attracting new clients, it is a professional responsibility governed by ethical standards. Yet many clinicians receive little formal training on how to advertise their services, communicate their expertise, or market a faith-integrated practice while remaining compliant with their professional code of ethics.

In this 1 CE training, participants will examine ethical marketing principles through the lens of the ACA, APA, NASW, and AAMFT Codes of Ethics. The course explores truthful advertising, professional representation, testimonials, informed consumer decision-making, and ethical branding. Participants will also learn how ethical decision-making models can be applied to common marketing dilemmas and discover practical strategies for communicating a Christian worldview with clarity, transparency, and professional integrity.

This training is designed to help clinicians build trust with prospective clients while ensuring that marketing practices remain ethical, accurate, and aligned with both professional standards and personal values.

2. Learning Objectives

Upon completion of this training, participants will be able to:

Describe ethical principles governing the marketing and advertising of professional counseling services as outlined in major mental health Codes of Ethics.

Differentiate between ethical and unethical marketing language, including claims related to treatment outcomes, testimonials, and professional representation.

Apply ethical decision-making models to evaluate common marketing and advertising scenarios encountered in clinical practice.

Develop marketing strategies that accurately communicate a clinician’s qualifications, services, and faith-informed approach while maintaining transparency and protecting client welfare.

3. Number of NBCC Hours

1.0 NBCC Continuing Education Hour

(Includes podcast instruction and supplemental companion reading material to meet instructional time requirements.)

4. Registration Requirements & Cost

Join the faith integration consultation circle and you will be able to enroll through the Christ in Private Practice learning platform.

Cost Options:

  • Purchase individual on demand

 

5. NBCC Approval: Christ in Private Practice, Inc. has been approved by NBCC as an Approved Continuing Education Provider, ACEP No. 8038. Programs that do not qualify for NBCC credit are clearly identified. Christ in Private Practice, Inc. is solely responsible for all aspects of the programs.

Target Audience:
Mental health professionals including:
LPCs, LCSWs, LMFTs, psychologists, and other behavioral health providers.

This course is approved for NBCC continuing education credit. Many licensing boards accept NBCC-approved CE; however, participants are responsible for confirming acceptance with their individual state licensing boards.

Instructional Level

Intermediate

Delivery Method

On-demand podcast training with supplemental materials

View our Refund, Grievance, and ADA Policies here.

1. Refund & Cancellation Policy

At Christ in Private Practice, Inc., we strive to provide high quality continuing education. If you are unable to attend a live virtual event or are unsatisfied with a recorded home-study course, our policy is as follows:

  • Live Virtual Events: Full refunds are available if requested at least 7 days prior to the event start date. Cancellations made within 7 days of the event may be eligible for a credit toward a future course.

  • On-Demand/Home-Study: Due to the digital nature of these courses, refunds are generally not provided once the course material has been accessed or the certificate has been issued.

  • Provider Cancellation: In the rare event that Christ in Private Practice, Inc. must cancel a live program, all registrants will be notified immediately and offered a full refund or a transfer to a rescheduled date.

2. Grievance Policy

Christ in Private Practice, Inc. is committed to conducting all activities in accordance with the NBCC Continuing Education Provider Policy. While we aim to provide a seamless experience, we understand that grievances may arise.

  1. Submission: Participants may submit a complaint in writing to hello@christinprivatepractice.com within 30 days of the course completion.

  2. Review: Camille McDaniel, LPC, will personally review the grievance within 10 business days of receipt.

  3. Resolution: We will attempt to resolve the issue through direct communication with the participant. This may include providing a refund, offering a complimentary course, or adjusting administrative records.

  4. Escalation: If a resolution cannot be reached, the participant has the right to contact the NBCC directly.

3. ADA Compliance & Accommodations

Christ in Private Practice, Inc. is dedicated to providing an inclusive learning environment. In accordance with the Americans with Disabilities Act (ADA), we invite participants with special needs to contact us at hello@christinprivatepractice.com at least two weeks prior to a live event. We will make every reasonable effort to provide accommodations, such as closed captioning for videos or digital formats of printed materials, to ensure all clinicians can fully participate in our CE programs.

4. Non-Discrimination Policy

Christ in Private Practice, Inc. does not discriminate on the basis of race, color, national origin, religion, age, disability, marital status, gender, or sexual orientation in any of its education activities or employment practices. While courses may discuss clinical work through a faith-based lens, participants are not required to adhere to any specific religious beliefs to receive NBCC credit.

Presenter / Bio & Qualifications

Camille McDaniel, LPC

Camille McDaniel is a Licensed Professional Counselor in the state of Georgia with over 20 years of clinical experience. She is the founder of Healing Psychotherapy Practices of Georgia, LLC and Christ in Private Practice, Inc., where she equips mental health professionals through consulting, continuing education, and clinical training.

Camille has served as an adjunct professor in both undergraduate psychology and graduate-level counseling programs, with over seven years of experience in higher education. She has presented in university settings, mental health forums, and professional summits, and is an author of works focused on mental health and clinical practice.

Her work focuses on strengthening clinical discernment at the intersection of biological, psychological, and ethical practice. She specializes in the ethical integration of faith in counseling, helping clinicians apply their worldview in a manner that is both clinically responsible and aligned with professional standards.